Connecting Suppliers to Merchants

A fast, efficient and reliable hub for the redistribution of merchant product archives to resellers and affiliates.

The Ultimate Universal Product Data Bridge.

In a world where speed defines market leaders, Product Relay empowers Suppliers and Merchants to collaborate with zero friction by acting as a high-performance API data hub.

How it works

Product Relay is the ultimate master data hub and API bridge, instantly syncing your inventory to any e-commerce storefront. By centralizing your product data, we eliminate fragmented data, allowing you to scale thousands of SKUs without manual overhead.

Connect with global Merchants or Sellers through our automated product feed that delivers real-time price and stock updates, integrating seamlessly with any system.

Embrace the Plug and Play Product Platform

Take your product archive to a wider audience through merchant redistribution.

Full Product Archive

A central database of your products from title, codes, descriptions to images, all easily accessible.

Multi-Store Sync

Pushes your products to multiple different websites and apps at the same time with accurate root data.

Media Manager & Optimisation

Centralise all of your product images, fully optimised and ready for merchants to swiftly use for reselling.

Real-Time Updates

A live-action data feed that updates your products across the network with controlled preferences.

Full Brand Control

Pick and choose which resellers you allow access, set different output data feeds for relay variance.

Product Marketplace

Connecting Merchants and Suppliers for a mutual partnership through application process.

Ready to automate your product distribution?

Stop managing spreadsheets and start relaying your products seamlessly.

Free instant sign up

Trial up to 100 products with no upfront cost.

No Credit Card Required

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Photo of Sarah Mitchell

“ProductRelay cut our catalogue sync time from days to minutes. Our resellers finally receive the same accurate product data we maintain in one place.”

Sarah Mitchell Head of E-commerce, Nordline Retail
Photo of James Okonkwo

“We stopped juggling spreadsheets and manual exports. One master archive now feeds every merchant channel with live stock and pricing updates.”

James Okonkwo Operations Director, Atlas Supply Co.
Photo of Elena Vasquez

“Onboarding new reseller partners used to take weeks. With ProductRelay, approved merchants plug into our feed and start selling almost immediately.”

Elena Vasquez Marketplace Lead, Horizon Merchants
Photo of Daniel Hughes

“Brand control was the game changer for us. We decide who gets access, what fields they see, and how each output feed is structured.”

Daniel Hughes Product Data Manager, ClearPath Brands
Photo of Priya Sharma

“The platform feels genuinely plug and play. Our team mapped feeds once, and ProductRelay keeps everything aligned as our catalogue grows.”

Priya Sharma Founder, Relay Commerce Group